Stefanie Paluch
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Prof. Dr. rer. pol.

Stefanie Paluch


Center for Teaching and Learning Services


Building: 3011

Room: B326

Kackertstr. 7

52072 Aachen



Stefanie Paluch studied business administration at the University of Dortmund and at the Ceram Business School in France with her majors in international management, corporate management and marketing. After her diploma, she was a research assistant within the department of marketing at TU Dortmund University. For her dissertation entitled "Customer Perception of Remote Service Technologies" Stefanie Paluch received the dissertation award in 2011 by TU Dortmund University. Prior to joining RWTH Aachen University, Stefanie Paluch was an interim professor for innovation and technology management, 2013 to 2014 and an assistant professor for service and technology management, 2012 to 2014, both at the Faculty of Economics, Business Administration and Social Sciences at TU Dortmund University. Her research and teaching is concerned with innovative topics such as risk and frustration with smart technologies in the B2B-context. Stefanie Paluch is a member of several international research communities. She regularly presents her work at international conferences and publishes her research in leading outlets such as the Journal of Service Research or the Journal of Service Management. Stefanie Paluch received the Rudolf-Chaudoire Award for outstanding research achievements.


Research Interests

  • Acceptance of technology-based Services, in particualr Remote Services and Smart Technologies
  • Marketing of innovative Services and new Technologies
  • Social Media Marketing
  • Business-to-Business Marketing

Possible Cooperations

  • Customer requirements of intelligent services
  • Development of „Industry 4.0“
  • Analysis and Implementation of E-Commerce Strategies
  • Customer requirements of hightech-products