Technology, Innovation, Marketing and Entrepreneurship (TIME)
Based on the research topic ‘Bringing Technologies to Markets’ – which was a component of the University’s ‘Excellence Initiative’ program – this Research Area combines aspects of entrepreneurship, technology and innovation management, innovation markets, consumer behavior, technology transfer and commercialization. This particular Research Area is center-stage in RWTH Aachen University’s vision of becoming an integrated university of technology, and it offers a plethora of opportunities for interdisciplinary collaboration. Relevant fields of activities would be, for example, effective and efficient management of innovation processes, customer-centric management of products and services, development of innovative business models, management of customer relations and start-ups, user acceptance and dissemination of new technologies in the market, or the developing of efficient processes in the knowledge transfer from universities and research facilities to the industry.