Business Analytics Lab
In a modern, knowledge-based society and economy, leading firms can gain competitive advantages solely on the basis of knowledge and information. Although data are available in abundance (often in real time) and offer tremendous potential for enhanced decision making, there is a lack of radically new approaches for exploiting such data.. The Business Analytics Lab focuses on fundamental research, whereby typical research topics are: the developing of models and methods for managing extremely big and complex problems of optimization, the handling of data uncertainty and incompleteness, the pioneering of decision aids for emerging fields such as healthcare. This Lab will collaborate closely with the departments of mathematics and information technology, and will find broad application within the engineering sciences. A crucial goal of the Business Analystics Lab is to open up the School of Business and Economics to RWTH Aachen's engineers and natural scientists.