Business & Behavioural Metrics Lab

The Business & Behavioral Metrics Lab aims to enable a radically new and valid approach for conducting experimental research in the social sciences. Specifically adjusted technologies will facilitate and advance the measurement and analysis of individuals' behavior. The Lab aims to establish the novel field of Experimental Economics in Virtual Reality. In doing so, the Business & Behavioral Metrics Lab will collaborate with the RWTH Virtual Reality Group, who are running the aixCAVE - one of the most advanced immersive virtual reality environments worldwide. The Lab intends to develop optimal incentive systems by making use of the aixCAVE. In order to conduct experimental research in virtual reality, the Lab will be using a semi-immersive 3D projection wall, which is fully mobile, and another system connecting the Oculus Rift - a head-mounted display-  and the Microsoft Kinect sensor.